Why use promotional products?

It is natural for people to enjoy receiving free items.  So just imagine if you start giving away free coffee mugs, while your competitors are still giving away the usual key chain or pen.  Everybody would flock to your display to get one.  This can be compared to when you were still kids during Halloween.  The personalized coffee mugs can be compared to the candy bars while the key chains and pens are the little orange and black candies that have no name.  The candy bars are the good stuff, which are your coffee mugs and people would be asking where to get the good stuff.

Uses

Another thing that can be counted as an advantage is that they are used everyday.  Drinking coffee is not seasonal; in fact people drink coffee no matter what the season.  Unlike other promotional items that have limited use, personalized travel mugs can be used for a long time.  Furthermore, size wouldn’t be a problem since any size will do.  Compared with a shirt, giving away personalized coffee mugs is safe because you do not have to worry about the size.

Tips

Once you have decided to use customized coffee mugs as a give away, aside from the design or logo, you have to think about the kind of material that you want to use.  There are a variety of materials to choose from.  The material that you will use should coincide with the image that you want your company to project.  As an example, if you want people to think of your company as powerful you can use metal cups.  Aside from projecting a powerful image, it also connotes a sophisticated and professional image.  Another example is using a wrong material for the image that you want others to perceive.  Like using metal mugs with a company name like Flower Bed Town.  This name would be more suited to a ceramic mug since a ceramic mug would imply affection and it is more personal.  Since the company is in the business of selling flowers, flowers are usually considered feminine so it will be more appropriate if ceramic coffee mugs are used.  Another feeling associated with it is warmness, so it would be absurd to use a material that implies coldness.  Lastly, when plastic mug is used it means that your business is flexible.  It shows that anybody can use it.